Dwell

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Dwell

Dwell is a design and technology brand. It was launched with a magazine in October 2000 by CEO Lara Hedberg Deam with architecture and design critic Karrie Jacobs as its editor-in-chief. In August 2002, Jacobs left the magazine and was replaced by senior editor Allison Arieff. We worked with them on the modular homes movement.

Dwell hired Jane Lalonde and her team to oversee modern living event in Palm Springs, as part of the Modern Living Spaces.

More Projects

Transform Materials

Jane leads the brand messaging, strategy, PR, website, social media, and logo re-design efforts as well asthe core messaging for the worldwide Denka partnership initiative and communications. Jane also designed the trade show booth for events in Abu Dhabi and the Netherlands and delivered the corporate video.

Erthos

Match was hired to elevate the logo, corporate identity, investor pitch, brand archetype, brand colors, business card, and brand book. This was a very high-profile project for Erthos, and Match worked closely with the brand team and SVP.

Tessco

Jane was brought on to design the brand, logo, website, success stories, data sheets, collateral, and photography. Jane was also hired to design the spin-off project, that she helped name and brand: Onvita.