Are you a start-up or a hidden champion in your industry? Is your marketing team non-existant or lacking in horsepower? Then you’ve definately come to the right place. We are chief marketing officers (CMO) for hire. Like a SWAT team, we get in with a plan, solve the problem, and we get out when you need us to. Quickly. Efficiently. Effectively.
We turn up the volume on your value proposition and sing it loud and on pitch, into the marketplace. We are a highly experienced group of global technologists. Brand ambassadors. Customer advocates. Artists. Strategists. Design thinkers. All in one affordable little bundle.
We believe great marketing distills all the global, multi-disciplinary and cross-industry knowledge into one function that reaches every nook and cranny of an organization. We promise to volumize your brand.
Pia is the co-founder and principal of sister company, Match Design –where she will be celebrating her 10th year at the design helm. Prior, she was the lead conceptual graphic designer at prestigious design firms including: BlöchCoulter Design, Looking, and Ayzenberg Group –where she worked with Sony, Sega and Microsoft. Years of solving complex design challenges have taught her to manage every project with a steady creative hand and strategic eye – matching intensive research with creative insight and a can-do anything attitude. Abbott is passionate about creating visually innovative ideas that inspire people. There has never been a visual problem or challenging task she didn’t enjoy solving.
Kumar Desai’s well-rounded technical background includes many years in computer networking with a particular focus on internet technologies. He is a natural born leader, educator and problem solver. He has been working with Match Design and Match CMO since inception. Born and raised in London, Kumar came to the United States 19 years ago to continue his studies. He graduated from UC Berkeley with a degree in Interdisciplinary Studies: the focus of study being computer and cognitive sciences.
Anna Marie is a senior writer and editor with extensive high-tech experience in both print and online media. She has worked with such companies as Macromedia, AT&T, Occidental Petroleum, IDG Books, and Ziff-Davis. Her diverse editorial background spans from Fortune 500 to Silicon Valley, and she specializes in marketing and content development. Anna Marie is also a contributing author to a book about Adobe Flash for mobile devices. She understands how to create a clear voice in the marketplace, keep readers engaged, and translate a disruptive, new vision.
By integrating her background in cognitive psychology with her natural affinity for web technology, Jennie provides a powerful and effective methodology to SEO and social media. She is passionate about the latest technologies and changing landscape of web solutions. Jennie has a degree in cognitive neuroscience psychology from UC Davis. She has conducted fMRI brain and behavioral experiments at both Stanford and Harvard University. As our youngest team member, she possesses a rare breed of intelligence and human curiosity.
Tim is a strategic communications consultant with 30 years’ experience in brand marketing, product marketing, and public relations. Tim has led marketing communications, promotions and product marketing for Alias-Wavefront, Apple, Autodesk and Schlumberger. He relishes working with emerging companies to help them deliver a compelling story and engage with their customers through trusted media outlets. He knows how to generate buzz in a thoughtful, creative manner. Aferall, the world and investors deserve to know what our amazing clients are up to.
Jocelyn is a senior marketing manager with over 18 years experience in managing major functional areas of marketing including marcom, channel and social media. She has worked with a diverse range of high-tech and media clients such as Fox Interactive Media, Hewlett-Packard/Palm, Autodesk, General Magic, Remedy Corp., Eloquent, Volera, and EuroGuarco SpA. She excels at creating integrated, clearly-defined and dynamic marketing content that attracts prospects, converts them into happy buyers and turns them into delighted customers. She is a master at execution ensuring that every marketing plan is delivered seamlessly and flawlessly. Her can-do attitude and ability to organize and contribute, is invaluable.
As the internet shifted from text to video, we cringed. We prefer to read. But here’s the deal: Nothing builds rapport, credibility and amplifies brand volume like a video. A good video is unstoppable. Wil’s strengths lie in identifying how communication and messaging can be improved and elevated across social and new media platforms, by creating a video that perfectly captures your business model and makes it simple to understand. Ready to roll? We thought so.
Nancy strengths lie in creating, naming, brainstorming and facilitating. Nancy comes in when we are creating corporate names, product lines, new divisions. She brings in a fresh, raw perspective to push the boundaries. She is an ex-researcher for the Hoover Institute, at Stanford University and a Bay Area native for over 15 years. Her passion is in green building, transportation, human development, Russian History and science.
Every day, the marketing playbook is transforming radically. At MatchCMO, we believe modern marketing has a hub-and-spoke structure. The CMO is in the middle, with roles akin to product manager, marketing strategies manager, advertising director, PR manager, market-research director, designer, copy writer and social media director creating the spokes and rim of the wheel. Silos are finally nonexistent; the integration and interconnectedness of this new model enables full coordination of all constituents.
We’e assembled a formidable cast of expert “spokes” and a proprietary “Match playbook” methodology that is powerful, tactical and seamless. We Study. Think. Innovate. Commit. Plan. Design. Prototype. Measure. Correct. Integrate. 24/7.
Our services fall within the functional mandates of marketing, product management and business development as identified below. We also plug into a wide range of productized offerings from graphics from our sister company Match Design to global public relations.
Brand review, score-carding, competitive analysis, customer profiling,customer intelligence/VOC, SWOT, MRD, organizational readiness, etc.
Strategic positioning, global messaging, sales channel strategies, product road mapping, brand, communications, go-to-market plan and design execution / launch
Products / globalization, business model, business transformation, customer experience, technology to application, customer to application, idea generation, concepting, messaging
Marketing, product, change management, program management, budget/team/sponsor, success criteria/objectives
Rapid prototyping, Skunkworks, User experience design, mobile/responsive WordPress web frameworks, graphic/web/front-end, PRD, sales toolkits, collateral templates, Ccrporate identity systems, style guides, PPT
Content generation, social media, website, case studies/interviews, corporate/product/tagline naming, domain ideas/vetting/purchasing/transfer, web content maintenance, testimonials
Global business development, infrastructure localization, art direction, public relations, product pricing, value proposition quantification, video story-telling, corporate photography, campaign ideation/creation, storyboarding/art direction, scripting/editing, SEO/SEM, offline/billboards/booths/catalogs, third-party vendor management
Solution architecture, requirements / prioritization, platform optimization, back-end programming, mobile apps, hosted solutions,e-commerce, content management systems, web security best practices
Not sure who we help? Not sure if we understand your needs or your budget? We want to hear from you. We’ve got answers. We are standing by. Please scroll down and submit your question below. Or email us at email@example.com. Or check out a world-class resume from our Founder, Louis Lalonde. Open pdf: RESUME CMO
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SAN FRANCISCO, CALIFORNIA